Privacy Policy
Bloom Dental Smiles Pty Ltd
Privacy Policy
Last updated: August 2026
Bloom Dental Smiles Pty Ltd (“Bloom Dental Smiles”, “we”, “us” or “our”) is committed to protecting the privacy and confidentiality of the children, parents and guardians who use our services.
This Privacy Policy explains how we collect, hold, use and disclose personal information and health information when providing dental and oral health services.
Bloom Dental Smiles handles personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where applicable.
1. Who This Privacy Policy Applies To
This Privacy Policy applies to personal information and health information relating to children receiving dental or oral health services from Bloom Dental Smiles, as well as their parents, legal guardians and other authorised representatives.
Where the patient is a child, references to “you” or “your” may include the child's parent, legal guardian or other person authorised to act on the child's behalf, where appropriate.
2. What Information We Collect
Depending on the services provided and the circumstances, Bloom Dental Smiles may collect information including:
Child information
• Full name
• Date of birth
• Medical history
• Allergies and known reactions
• Medications
• Relevant medical conditions
• Dental history
• Dental concerns and symptoms
• Dental examination findings
• Treatment provided
• Clinical notes and records
• Consent records
• Medicare and CDBS information where applicable
Parent/Guardian information
• Name
• Relationship to the child
• Phone number
• Email address
• Emergency contact information
Photographs or videos may also be collected where a parent or authorised guardian has provided separate consent for their use for marketing or promotional purposes.
3. How We Collect Information
Bloom Dental Smiles may collect personal and health information:
• Directly from parents or legal guardians
• Through our secure Cliniko patient forms
• During dental assessments and appointments
• By phone or email
• Through enquiries made through our website
• From childcare or educational centres where appropriate and authorised
• From Medicare, Services Australia or other relevant organisations where reasonably necessary and authorised
• From other healthcare providers where appropriate and authorised
Where the patient is a child, it may not be reasonable or practical to collect health information directly from the child. Information may therefore be collected from a parent, legal guardian or other authorised person.
4. Why We Collect and Use Information
Bloom Dental Smiles collects and uses personal and health information where reasonably necessary to provide safe and appropriate dental and oral health services.
This may include:
• Assessing a child's oral health
• Providing dental examinations and preventive care
• Planning and documenting treatment
• Maintaining accurate clinical records
• Managing appointments
• Communicating with parents or guardians about the child's care
• Providing treatment recommendations and follow-up information
• Processing Medicare/CDBS claims where applicable
• Confirming eligibility for relevant dental benefits
• Meeting professional, legal, regulatory and record-keeping obligations
• Responding to enquiries
If required information is not provided, Bloom Dental Smiles may not be able to safely or appropriately provide some services.
5. Health Information
Health information is sensitive information. Bloom Dental Smiles takes reasonable steps to protect health information from misuse, loss, unauthorised access, modification or disclosure.
We collect only information that is reasonably necessary for providing dental and oral health services and meeting our professional and legal obligations.
6. Disclosure of Information
Bloom Dental Smiles will only disclose personal or health information where permitted or required by law, where reasonably necessary to provide healthcare, or where appropriate consent has been provided.
Depending on the circumstances, information may be disclosed to:
• The child's parent, legal guardian or authorised representative
• Other healthcare professionals involved in the child's care, where appropriate and authorised
• Medicare, Services Australia or other government bodies where required for CDBS or other lawful purposes
• Regulatory authorities or government agencies where required or authorised by law
• Emergency services where necessary to protect a person's life, health or safety
• Service providers who assist Bloom Dental Smiles in providing its services
• Our practice management and information technology providers
• Professional advisers where reasonably necessary
• Other persons or organisations where you have specifically authorised us to disclose the information
Bloom Dental Smiles will not sell or rent personal or health information to third parties for their marketing purposes.
7. Information Provided to Childcare Centres
Bloom Dental Smiles may work with childcare and educational centres to organise visits and provide dental services.
A centre may receive information necessary to coordinate the service, such as appointment schedules or administrative information.
A child's clinical or health information will not routinely be disclosed to the centre unless disclosure is authorised, reasonably necessary for the child's care or safety, or otherwise permitted or required by law.
Where appropriate, clinical findings and treatment information will be communicated to the child's parent or legal guardian.
8. Medicare and CDBS Information
Where a child is eligible for the Child Dental Benefits Schedule (CDBS), Bloom Dental Smiles may collect and use relevant Medicare and CDBS information to:
• Confirm eligibility
• Check available CDBS benefits
• Process eligible claims
• Maintain appropriate billing and clinical records
• Meet Medicare and Services Australia requirements
Parents or authorised guardians will be provided with information about applicable services, fees and consent requirements.
​9. Electronic Records and Cliniko
Bloom Dental Smiles uses Cliniko as its practice management system for managing patient records, appointments, patient forms and clinical information.
Patient information entered into Cliniko is protected using security measures including encryption and controlled access.
Cliniko states that new Australian accounts have their account data stored in Australia. Cliniko also uses third-party service providers and subprocessors, some of which may operate outside Australia. These providers may process limited information as necessary to provide Cliniko's services.
Further information about Cliniko's privacy and security practices is available through Cliniko's own privacy and security information.
​10. Security of Information
Bloom Dental Smiles takes reasonable steps to protect personal and health information from:
• Misuse
• Interference
• Loss
• Unauthorised access
• Unauthorised modification
• Unauthorised disclosure
Access to clinical information is restricted to authorised persons who require access for legitimate professional or administrative purposes.
We also take reasonable steps to ensure that information is handled confidentially.
No electronic transmission or storage system can be guaranteed to be completely secure. However, Bloom Dental Smiles takes reasonable measures to reduce privacy and security risks.
11. Retention of Information
Bloom Dental Smiles retains clinical and other personal information for as long as reasonably necessary to provide services and meet applicable professional, legal, regulatory, Medicare and record-keeping requirements.
Information will not be destroyed or deleted where we are legally required to retain it.
When information is no longer required, Bloom Dental Smiles will take reasonable steps to securely destroy, de-identify or dispose of it in accordance with applicable requirements.
12. Access to Personal Information
Parents, guardians or other authorised individuals may request access to personal information held by Bloom Dental Smiles, subject to applicable privacy laws and any lawful exceptions.
Requests for access should be made using the contact details provided below.
We will respond to requests within a reasonable period and may need to verify the identity and authority of the person making the request.
​13. Correction of Information
Bloom Dental Smiles aims to keep personal and health information accurate, complete and up to date.
If you believe information we hold about you or your child is inaccurate, incomplete or out of date, please contact us and request a correction.
We will consider the request and take reasonable steps to correct information where appropriate.
​14. Privacy Complaints
If you have concerns about how Bloom Dental Smiles has collected, used, stored or disclosed personal information, please contact us so we can investigate and attempt to resolve the matter.
Please provide enough information for us to understand your concern and, where possible, the outcome you are seeking.
We will handle privacy complaints seriously and respond within a reasonable period.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
​15. Data Breaches
Bloom Dental Smiles takes reasonable steps to prevent privacy and security breaches.
If we become aware of a data breach involving personal information, we will assess the incident and take appropriate steps to contain, investigate and remediate the breach.
Where required by Australian privacy law, we will notify affected individuals and/or the relevant regulatory authority.
16. Direct Marketing
Bloom Dental Smiles will not use a child's health information for direct marketing.
Where marketing communications are sent to parents or guardians, individuals may request that they stop receiving such communications.
Consent to photographs or videos being used for Bloom Dental Smiles marketing is separate from consent to dental treatment and is optional.
​17. Overseas Disclosure
Bloom Dental Smiles primarily uses Cliniko for electronic patient records.
Cliniko states that Australian accounts have their data stored in Australia. However, Cliniko also uses certain third-party service providers and subprocessors, some of which may be located outside Australia.
Where personal information is disclosed to an overseas recipient through a service provider, Bloom Dental Smiles will take reasonable steps to comply with applicable Australian privacy requirements.
18. Website, Changes & Contact Information
Our website may contain links to third-party websites or services. Bloom Dental Smiles is not responsible for the privacy practices of third-party websites.
Bloom Dental Smiles may update this Privacy Policy from time to time to reflect changes to our services, information-handling practices or applicable privacy requirements. The current version will be made available on our website.
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Contact Bloom Dental Smiles
Bloom Dental Smiles Pty Ltd
Phone: 0487 843 590
Email: info.bloomdentalsmiles@gmail.com
Website: www.bloomdentalsmiles.com.au
If you have questions about this Privacy Policy, wish to request access or correction of personal information, or wish to make a privacy complaint, please contact us.